Top 100 Websites by Traffic in the UK

Managing your SEO effectively means constantly monitoring market trends from within your target area. Check out the list of top websites in the UK and examine their key domain metrics to benchmark your website against major players.

Most visited websites in the UK

Get key data about each website and then click on the domain to learn more about its performance and website traffic rankings.
Domain
Traffic
Keywords
Domain trust
Ref. domains
879M
71M
85
7.7M
387M
30M
49
14K
356M
18M
71
1.2M
326M
109M
100
24M
259M
1.2M
71
140K
191M
56M
72
600K
160M
27M
100
34M
152M
31M
96
43M
145M
19M
65
103K
140M
71M
100
56M
136M
14M
78
1.2M
127M
12M
45
9.1K
107M
44M
100
35M
98M
360K
61
69K
94M
72M
82
4.5M
69M
5.7M
64
437K
69M
30M
71
673K
67M
487K
53
92K
60M
3.5M
62
282K
59M
17M
69
541K
56M
2.9M
56
42K
56M
9.5M
64
583K
50M
17M
93
7.7M
49M
43M
98
9.2M
48M
8.2M
82
4M
48M
978K
78
42K
46M
11M
70
316K
45M
7.8M
66
804K
43M
43M
67
131K
42M
12M
78
3.1M
41M
2.7M
52
77K
39M
547K
59
38K
35M
876K
77
70K
33M
3.3M
51
39K
32M
3.3M
52
86K
32M
1.2M
63
50K
31M
6.3M
57
265K
30M
6.3M
78
623K
28M
1.4M
59
85K
27M
7.8M
63
727K
27M
2M
55
20K
27M
5.9M
60
450K
26M
363K
44
14K
26M
14M
68
1.2M
24M
5.3M
48
24K
24M
34M
96
26M
24M
2.8M
60
182K
23M
14M
77
1.8M
22M
23M
71
1.1M
21M
340K
54
83K
21M
958K
70
28K
20M
959K
70
118K
20M
1M
64
171K
20M
3.4M
57
73K
19M
2.9M
49
24K
19M
2.3M
62
19K
19M
2.1M
58
25K
19M
3.8M
50
61K
18M
5M
59
29K
18M
7.6M
65
559K
18M
11M
71
1.6M
18M
4.1M
71
775K
18M
39M
66
427K
18M
6.3M
58
374K
18M
1.1M
50
17K
17M
603K
65
15K
17M
8.7M
79
1.9M
16M
5.4M
80
1.9M
16M
41M
90
4.4M
16M
470K
59
12K
16M
1M
60
87K
16M
4M
57
39K
16M
2.7M
65
368K
16M
2.6M
52
68K
16M
4.4M
73
1.6M
15M
1.5M
51
15K
15M
3.2M
62
144K
15M
2.4M
63
268K
14M
4.2M
48
42K
14M
3.1M
58
226K
14M
874K
54
29K
13M
2.9M
62
335K
13M
2.9M
52
129K
13M
309K
51
4.2K
13M
6.2M
59
56K
13M
537K
62
27K
12M
320K
42
12K
12M
4.7M
48
11K
12M
550K
43
19K
12M
2.1M
54
210K
12M
1.2M
57
24K
12M
2.8M
49
17K
12M
5.5M
64
366K
12M
267K
52
29K
12M
263K
53
53K
11M
1.9M
43
22K
11M
154K
55
23K
11M
909K
62
151K
11M
1.4M
71
726K

Ta-da! But there’s always room for improvement. Want to boost your SEO even more?

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How SE Ranking collected data on the top websites by traffic

  • We used SE Ranking's Competitive Research module to determine the organic traffic of each UK domain.
  • We sorted the most popular websites in the UK by their monthly organic traffic volume.
  • We supplemented the data with other key SEO metrics to get a comprehensive picture.
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Faq

Which website is the most visited in the UK?
wikipedia.com is the most visited site in the United Kingdom, drawing over 751M visits.
Which website is the 2nd most visited in the UK?
gov.com is the second most popular website in the United Kingdom, attracting 371M visits.
How do you run your own research to find the most visited websites in your niche?
First, identify relevant keywords for your niche. Next, use a reliable tool like SE Ranking's Keyword Research to discover websites rated highest for these terms. Then, discover their competitors along with the organic traffic data using SE Ranking’s Competitive Research module. Finally, sort the websites based on their estimated traffic volume.
How to use this list of top websites for SEO?
You can examine these high-traffic sites to get valuable insights into current market trends and emerging opportunities for growth. Plus, by analyzing these top performers in your niche, you can identify their successful strategies and adapt them to enhance your own SEO efforts. This can eventually help you boost your website ranking and attract more visitors.